The Crucible Coach

Is Life Kicking Your Ass? I Can Help!

I guide leaders how to turn career breakdowns into personal breakthroughs, so they can transform painful circumstances into transformative opportunities. In the crucible, pain and disappointment temper our wisdom and hidden strengths so we can rebuild our Focus, Self-assurance, Reputation and Momentum.

Being In The Crucible

In times of personal crisis, you may find yourself feeling as though you are in a crucible — a situation of intense heat and pressure that tests your inner strength and resilience.

Just as metals are melted down and purified in a crucible, facing a personal crisis can lead to a process of self-examination and transformation. The experience can be challenging and uncomfortable, but it has the potential to refine and strengthen one's character. Like a crucible, a personal crisis can be a pivotal moment that shapes an individual's outlook, values, and future path.

When life puts you in the Crucible, you lose their ability to operate or engage. You can’t focus, you can hardly speak – it’s like you’ve landed in another dimension.

That’s where I come in.

See For Yourself at No Cost

I’m so certain that I can help you that I’m willing to put my money where my mouth is.

Your very own no cost, no obligation initial session is just a few clicks away:

“Sometimes the bad things that happen in our lives put us directly on the path
to the best things that will ever happen to us”

Nicole Reed


Crucible Coaching

Transforming the worst time in your life into the ultimate learning experience.

I guide people through the painful territory of re-awakening. I help them recognize what life now demands of them – and why. They may want to avoid the pain and confusion, but they’ll take heart when they see how important the crucible journey really is.

But this journey is hardest for leaders – they have teams who depend on them; they feel an urgent responsibility to shake off the pain and get back to work. They know they are needed. But they shouldn’t sell themselves short (or their teams) – by avoiding this crucial reckoning.


I’m a former executive, operations manager & sales leader who, when my life fell apart, discovered a profound gift in all the pain.

Now I coach people through their Crucible moments so they can build a more purposeful, productive, meaningful life.

When my life fell apart, I felt devastated and alone. However, through volunteering, I discovered how fortunate I was. Now I guide people through the Crucible of setbacks and disasters so they can discover the gifts that setbacks can generate.

Coaching, not therapy

I connect with my clients from a shared experience, and combine that with my own leadership experience – an understanding of the demands of the role and the need to be present under circumstances that make presence premature (until you can regather your self together in a new and profoundly different way).

“Our greatest glory is not in never falling, but in rising every time we fall.”

Buddha


  • Peter M. | Los Angeles

    “Tony has an appealing magnetism – I experience him as welcoming and free of judgment, he provides a wonderful sense of acceptance and openness that lets me get below the surface and see things with a new clarity. I find I can step back, go deep, and look at my world from different perspectives. Not many coaches provide the quality of listening that he does. He’s really good at being right there with you. He looks deep and helps me go there with him.

    I also find him inspiring – when I hear his story and how he handled his journey, I want to raise my own commitment to myself – he sets a great example.”

  • Irina Kurtsevaya | Ukraine

    “Tony has an amazing way of listening. He sort of plugs into you and creates a space where you can reflect, reconsider and investigate further. He’s just very intuitive. He helped me consider where my thoughts and feelings come from. He showed me how to turn down the white noise - the negative self-talk and anxieties that were often playing in mind. He guided me to hear the voices I wanted to hear, instead of the ones that always seemed to bring me down when I was alone with myself.”

  • Brigette Iarusso | Barcelona, Spain

    “Tony is a deeply curious person – but in a unique way. He doesn’t even say he’s curious. With Tony, it’s not what he says, it’s how he shows it. – it’s in his face and body language and his demeanour. But the effect is that you know he cares. When he reflects on who I am, or who I am being, it’s believable to me. And encouraging.

    Tony helped me step back and see my world from new perspectives. Because of the profound sense of safety he creates , I could dive deep and explore things I used to avoid. There’s a word in Spanish that doesn’t translate well into English —it’s like ‘spark”. The Spanish word conveys someone who gets your mind sparking so you think about things you hadn’t before… that’s Tony.”

  • Karim Mohsen | Berkeley, CA

    “Tony has the ability to generate a sense of safety and invited curiosity into my sessions. He has a presence that lets me go very deep into my past experience. I could finally explore these freely. I was surprised at how these deep dives freed me up and allowed me to make sense of things that I had avoided or felt confused by. I found this revelatory, and it provided me with powerful new insights that inspired me to act and make decisions with clarity.”

  • Susan Bruggerman | St Louis, MO

    “I always feel safe being myself with Tony - he has a quiet strength and an open heart. He’s gone through a lot and yet he still leads with an open heart. That’s an incredible thing for a man. It says that he’s really open.

    He’s very authentic and has an amazing story to share. Despite the hard knocks he’s taken, Tony offers an uplifting sense of positive expectations.”

  • Dana C. | Portland, OR

    “Tony is totally approachable; he gives me more room to be present, and he brings a lightness to even the darkest conversation. He’s really good at being there with you.”

  • Liviu Petri | Lyon, France

    “Working with Tony as our mastermind group facilitator has been an enlightening experience. He possesses a unique talent for allowing conversations to organically evolve, while gently guiding us back to our core objectives when needed. Tony's skill in managing the delicate dance between liberty and focus has been crucial in our group's growth and efficiency. I wholeheartedly recommend him as a facilitator for any group looking to thrive.”

  • S.K. Director, Google | Santa Clara

    “Tony’s coaching helped me see my current challenge as a process, not a problem needing to be quickly solved. He gave me confidence and a compass to navigate my choices, benefiting both my professional and personal life.”